15A – Figuring Out Buyer Behavior No. 2

15A- Buyer Behavior No. 2

15A- Figuring out buyer Behavior No. 2

Report Findings:

In this assignment, I have interviewed three individuals who haven’t thought of my problem but have agreed that it’s definitely a good idea. They have also, stated they will be interested in using the services when attending an event. I have asked everyone what specific components will be helpful for the customers. Also, which factors and functions are needed for the app to pick up customers as close to their vehicles as possible. When interviewing, the customers cared most about the quality and accuracy of the app to have effective services. Majority stated, they need great reviews and the app to be reliable.

My idea is for all customer to purchase the app on their smartphones, iPad on other devices. If you are an elderly customer, with no app services, it will be phone services available to reach the driver to pick you up from your location. But this will be only for customers with no device to download the app. The app will need to be downloaded if you have a smartphone device to use our services. The app/service will be funded mostly through ads, banners and money fundraised for special events. In which, the app will not cost, but when being picked up a donation will be required. However, if this is a legitimate business my interviewees stated, having to pay for the app may be a profitable way to earn revenue.

If the app works perfectly, it was stated they will continue to use the app and recommend others to do so as well. All individual felt the app will help with disability who can’t walk for long periods of time. It will help with getting people to and from the arena/events faster. Also, helping customers who have kids and would rather not walk and have a ride to the event. This will all be well worth it and a great potential idea.

1.     James Duncan (Bucs Football Fan)

James interview was extremely helpful in improving my service and seeing a new perspective. James suggested including a feature on the app that would notify the driver who will pick up the customers of how many will need to be seated and if they have a disability. This will be an indication to provide a larger cart to escort the customers. This would help customers get to their events quicker and not have to walk long distances.

2.     Chris Hall (Lightning Hockey Fan)

Chris told me that if he had learned about a service like the one described at earlier, he would have absolutely used it. As a lightning fan, he stated, he must park at a garage that is over a mile from where the stadium is. He also, feels that if parking were more open and more parking build next to the arena’s, etc. most customer would be better off. As a fan who attend hockey games stated most people Uber now to the arena or events to be dropped off in front of the arena. Also, to avoid DUI, having to walk long distances and the hassle of trying to find a park. Chris said that the most important aspect of the app to him was quality and the ability to pick up customers to avoid walking long distance. Also, he liked the idea of not charging a specific price and just allowing customers to give a donation. He said she would even pay for an app that was well developed and never crashed it that meant it had time accurate.

3.     Larry Hoover (Parking attendee for events)

     Larry, who is a business major, gave helpful suggestions on how to promote the business. He suggests putting flyers on cars at work and paying for local billboards. He also suggests a feature that could combine apps that will do an analysis on the areas with a lot of people who will need to use the app. He also suggested giving a feature where the app gives estimated times each customer will have to wait in order to be picked up.

    
     Conclusion: I was able to get a better perspective when interviewing more individuals, that are usually attending big events and, have worked parking at an event. This allowed me to look at my business plan in a different way then before and innovate for new ideas and improvements. I also, was able to think about new functions and alerts the app will need in order to provide great services and accuracy. Also, making sure all customer is satisfied and that this will be a potential plan for a business.