12A – Figuring Out Buyer Behavior No. 1

12A – Figuring Out Buyer Behavior No. 1

The Individuals selected for this segment are residence that live in my apartment community about parking at the arena for a sports event.

Interviews

Interview #1 – Sylvia Thompson

Sylvia has been living in our community for over two years and stated, one of her major reasons why she does not go to any of the games is due to parking. However, she loves the location, it’s close to her daughter school and she love how it’s centrally located in Tampa FL. However, with the frustration of not being able to find a park by the arena is a big hassle. She would love to catch a game, however, due to the long walks in the sun, it does not help with her health and she would love assistance if it was available.

Interview #2 – Maria Gomez

Maria has been living in our community for one year. She has two small children and a dog. She stated she is a huge Buccaneer fan. When I presented Maria with my idea, Maria stated that it would be a fantastic idea. She was very puzzled as of why the arena does not provide any transportation, to and from the arena. She stated, she does not go to the games much, because she has two little kids and that will be a lot for her to deal with, having to gather all their belongings and walking long trips to and from the stadium. She stated, if there were bicycles or licensed golf carts that can seat 5 or more passengers, she will attend more games with her children.

Interview #3 – Peter Correa

Peter is my next-door neighbor and the both of us, have discussed sports and catching a game at the arena. However, Peter stated, he’s never been to a football and he didn’t want to deal with the hassle of parking, walking and waiting in long lines getting in the stadium. Therefore, I spoke to him about my idea of creating an app to detect individuals who will need a ride to and from the arena. Also, stating, the rides are donation based. He stated, it sounds like a great idea, however, he stated the technical problems that the app can have. He also stated, the regulations of having golf carts or vehicle made like golf carts might not work. Setting up licenses or permits to make sure everyone is safe. Most critical things he thought about, made me realize, I have more brainstorming to do.

What I learned

I learned that majority of sports individuals would like to attend a game, however, they don’t want to deal with the hassle of parking, walking and getting back to their vehicle after the arena, especially being having a couple drinks. Also, all interviews thought this was in fact a great idea. However, my last interviewer did bring up some good key points that I may need to consider. In regards, to technical issue that can happen in making the app, regulations with the transportation and needing a permit or license with the stadium to start a business on their property.

How I would Describe this Segment

I think there are a lot of individuals who attend sporting events at a stadium/arena like the idea of walking and tailgating, in which, most are not bothered with the parking and walking miles to see their favorite team. However, I also think that those who like my idea are the ones who have a disability, kids and other reasons why having transportation to and from the arena will be a benefit for their personal needs.