Forming an Opportunity Belief - Miriam Wilson      . 


1. In Tampa FL near Tampa International Airport/ West shore area, I believe there is a need for a grocery store or a small supermarket.

2. The unmet need is the fact that is this is a very popular area, lots of businesses and many apartment complexes. It’s inconvenient to drive across town to find a fresh market with quality fresh food. The need is building a fresh market store convenient by the airport. There are many businesses with many employees as well as the biggest mall in Tampa. Not having many options, many employees normally go to the mall food court or eating at all the expensive restaurants that located in the area. The need has been an important factor for the city of Tampa to consider for local residence. As many people live in this area due to the convenience of the Buccaneers stadium, airport and the mall. This need is partially being met by several different restaurants in West shore area, but not by a single business. There are plenty 4- and 5-star restaurants, however, many people don’t like eating out all the time. Many bars in this area that partially fill this need.

3a. Noel Miller – Neighbor in Westshore development
3b. Breanna Wellington – Manager at Zara located in International Mall
3c. Mallorie Nash – TSA associate at Tampa International Airport

4a. What I learned from interviewing Noel, in which she is one of my neighbors in one of the apartment complexes in the Westshore area. She has stated, there is a big need for a convenient grocery store, specially a grocery store with healthy foods. Her belief is in order to keep residence in this area with longer residency, a healthy store (Whole Foods, Sprouts, etc.) should be built in this area.  

4b. When interviewing Breanna, who is a manger in the International Mall, stated the need for a healthy grocery store is due to consistently maintaining her healthy diet. Many of the restaurants located in the mall are not healthy and nor are they good for her diet. Being that her lunch is 30 minutes, she doesn’t have time to drive 40 minutes for fresh veggies, protein drinks, etc. Many individuals like Breanna have also complained about the time and need for a healthy store.

4c. I learned from Mallorie as, like Breana, a grocery store would be convenient for them in order to save time. We all think it is important to stress a healthy fit store, which need to offer pre-made lunches and sandwiches. This seems to be most appealing to the residents in Westshore, Tampa area. 

5. All in all, I truly believe that my original opportunity is still 100% a key fact. Once speaking and interviewing each individual, it seems as though I am not the only one that believes this is an opportunity. However, I do believe my opportunity is more accurate now than before because they do support my belief and the need for an opportunity in this specific area. Also, I believe that entrepreneurs should adapt as much as they can to customer feedback. Therefore, as retrieving feedback from others with the same belief is obvious that this is can become a forming opportunity.